What's inside?
Over the last five years, the six largest UK cinema companies estimate that they have invested over £400 million in sustaining and growing the UK cinema infrastructure. The time is ripe for both brands and employers to tap into consumers’ keen appetite for big screen entertainment, with cinema ticket promotions that help to deliver a powerful and emotive experience.
Brands, blockbusters and big screens
We explore why cinema holds such a strong and enduring appeal, how it positively impacts on people’s mood, and how both brands and employers can use the medium to reward and incentivise targeted audiences in a memorable way.
Prepare for a detailed analysis of the cinema industry, with guidance and insight into how film can positively transform the behaviour of consumers and employees.